80 Collins

Branding, Strategy & Art Direction

80 Collins is a new commercial offering in the heart of Melbourne’s prestigious East End: A destination of historical and social significance, where commerce, culture and retail converge. The identity and development of a leasing “tool kit” was created to support collaborative and personalised sales conversations, allowing collaborators to pick and choose the tools they required, as needed. To reflect this epicentre for a burgeoning city, and a collection of unique experiences, each element of the identity was created to appeal to the senses. From the tactility of printed materials to the intuitive iPad presentations and dynamic animations. 

Art Direction — Leah Procko

Photography — Tinko Czetwertynski​

Studio — Round, 2017

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©2020  Leah Procko