Loving Earth

Packaging, Design & Art Direction

A packaging over-haul for this loveable Australian brand. Creating a simple system, flexible enough to be implemented across new flavours and new ranges, whilst retaining the heritage and spirit of the brand. The success of this rebrand catapulted the brand throughout Australia and overseas, resulting in an ongoing relationship with the client for many ranges to come. 

** Winner — Best Awards, 2016 **
** Finalist — AGDA Awards, 2016 **​

Art Direction & Design — Leah Procko

Studio — Round, 2014

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©2020  Leah Procko