& Art Direction
Transforming A Brand For Today’s Woman. This packaging rebrand was an overhaul of the iconography, the information hierarchy and transformation of the TOM woman for the modern consumer. The minimalist design was a deliberate strategy to contrast against the current visual noise of the supermarket shelf. With respect to existing buyers of TOM Organic, we carried over certain visual cues (such as the colour coding) from the original packaging for the fast nature of this particular aisle.
Art Direction & Design — Leah Procko
Studio — Round, 2016