Tooshies by TOM
Branding, Illustration, Copy Writing, Strategy & Art Direction
A complete identity package for a baby product range that balances commitment to the environment, with babies’ needs. In collaboration with the team at TOM Co., we created the branding and packaging for Tooshies by TOM. The result was a playful, joyful visual language with a cute, but slightly cheeky, tone of voice. This was applied across packaging, social media, website, point of sale and printed collateral.
Art Direction, Design, Illustrations & Copy — Leah Procko
Studio — Round, 2015