Branding, Strategy & Art Direction
Situated in the midst of a highly competitive market, Willow put its roots down and built an establishment encompassing all things health, spa, beauty, food and movement. My role was to create an identity toolkit suitable for this market style concept. Focused on the destination itself, the heart
of the brand is an illustration of the building. From here the brand expands to extensive menus, a light-hearted tone of voice and a soothing colour palette to suit the gamut of services on offer.
Art Direction & Design — Leah Procko
Studio — Round, 2016